Get to Know Us
We are a UAE real estate advisory built for investors who are tired of brokerages that sell inventory instead of delivering returns.
Founded in 2024, we currently manage AED 53 million in active portfolios for international and local investors, with AED 46 million in closed sales.
We do not list properties and hope. We source, evaluate, and structure deals that match your investment criteria, staying with you through handover, rental, and resale.
Our Edge: Developer-Direct Access
We hold active relationships with the five developers that control the UAE's most liquid inventory:
Emaar | Deyaar | Arada | Sobha | Ellington
This means pre-launch pricing, unit selection before public release, and terms that are not available on Property Finder or Bayut. If you are buying after the billboards go up, you are already late. We get our clients in earlier.
Meet the Founders
Ahmad Al Mallah
Managing Partner - Investment Strategy & Client Relations
I started my career in tourism operations with Emirates Transport Group. It taught me how to coordinate complex projects across multiple stakeholders; skills I still use when structuring deals for international clients who need everything handled remotely.
I then moved into construction and real estate development. I sat in project meetings where developers decided pricing, payment plans, and launch timelines. I learned how they think, what margins they protect, and where they are willing to negotiate. That insider perspective is what we bring to every client conversation today.
Even after years in UAE real estate, I don't see myself as a salesperson. I am someone who builds portfolios. In under two years since founding this advisory, we have put together AED 53 million in managed portfolios and closed AED 46 million in direct sales.
My role today is simple: I sit down with you, understand what you are trying to achieve, and build a strategy that gets you there. Whether you are buying your first off-plan unit or rebalancing a ten-property portfolio, I handle the structure. My partner handles the sourcing.
Saeed Al Ketbi
Managing Partner - Sourcing & Developer Relations
I came into real estate from a finance background, and I still evaluate every deal through that lens. Cap rate, IRR, leverage risk, exit liquidity are not buzzwords to me. They are the metrics that determine whether your investment looks smart in year five or like a mistake.
I have spent years on construction sites and in project offices, tracked material cost fluctuations that delay handovers, watched developers adjust pricing mid-construction, and seen how "guaranteed completion dates" actually get negotiated behind closed doors.
That ground-level experience is why I do not trust marketing brochures and why our clients do not have to either. When I evaluate a developer's new launch, I am looking at construction progress, contractor reputation, and actual delivery history, not just renderings and payment plans.
Today my role is maintaining direct relationships with the sales directors at Emaar, Deyaar, Arada, Sobha, and Ellington. When pre-launch inventory opens up, when bulk discounts become available, or when a developer needs to move units quietly without flooding the market, I get the call. My job is to make sure you get the opportunity.
What Happens Next?
Book a 30-minute discovery call.
No pitch. We listen to your goals and constraints and respond with a tailored shortlist within 48 hours, with projected yields, payment plans, and risk notes.
